Sensory analysis is a key tool for the drugstore sector. The components of the products are always associated with shapes, colors, smells and textures. So the focus must be on the consumer and analyze how it is valued.
Marketing can help your product to be known, thus increasing sales. But the product is going to compete not only in popularity, the quality of which is going to keep it on the market. So knowing the influential attributes and how consumers perceive them is an essential part.
Que importa si tus productos son los más eficaces del mercado con diferencia, si no tienes olores, o si no huelen bien, o si el olor no perdura, o no es agradable al tacto. Hoy el consumidor tiene una gran variedad donde elegir y sin dudarlo se fidelizará con productos agradables o que se adapaten a sus necesidades.
You must make sure that the product is standard. Once you have achieved the sensory quality that the consumer likes the most, you must ensure by batch control that it does not vary. Changes in products, even for the better, are evaluated by the consumer as quality drops in the product.
Keys to success